A snapshot of the world-class customer experiences we create for our partners.
Hueman Digital Marketing growth for our healthcare partner
An online platform marketplace connecting healthcare employers with qualified healthcare employees for flexible work opportunities.
The Challenge
The client was in need of a Marketing Outsourcing solution. They had limited internal marketing resources and required overall branding approach and top of the funnel recruitment marketing to drive candidates to their platform. Their platform was launched in 3 states and set to launch in 5 additional locations.
The Solution
Hueman conducted a full-scale audit on our client’s marketing and branding to determine their current market position and growth needs. Based on our discovery, we identified gaps where their specific business model would fit, areas where they could elevate their brand and areas where we could support their additional location launches. To enhance our partner’s brand, we repositioned the website, driving immediate sales opportunities. Additionally, we elevated brand messaging and tone of voice, managed ad campaigns, and performed an audit for content gaps. To identify gaps for wasted spend, we analyzed the current technology and pipeline.
The Results
Hueman increased our partner’s overall quality and quantity of applicants with our recruitment marketing team, leading to the client hiring Hueman to take over their entire internal marketing function. We implemented a robust social media & website strategy, providing frequent reporting to the client to identify and analyze lift. As a result, Hueman drove over 228K visitors to their website to apply in the first year of the new site being live alone, a 119 increase in YOY traffic. Additionally, mobile visits to the website increased nearly 10% in its first month of being live.
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Hueman Digital Marketing growth for our caddie services partner
Hueman partners with leading provider of caddie services, achieves high volume of increased candidates and significant reduction in recruitment advertising dollars.
The Challenge
The client needed help with increasing their applicant volumes, while decreasing the dollars they were investing in job advertising.
The Solution
We designed a custom recruitment marketing solution that employed a mix of technical and content-driven SEO tactics to syndicate jobs and ease the burden of candidate applies. This solution included: technical build-out of a careers webpage and talent acquisition tech stack, optimized content and SEO-friendly job descriptions, advertising campaign build-out and budget recommendations along with ongoing support of all channel management and promotions.
The Results
Over the course of our two-year partnership, Hueman delivered more than 25K qualified applicants to our partner and decreased their annual marketing spend by more than $130K YOY. We also reduced their cost-per-apply from an average of $15.60 to $3.32, generating additional cost savings of 80% per apply.
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